Case Study

Pillsbury Institute Entrepreneurs in Residence

The Pillsbury Institute's Entrepreneurship in Residence has simplified the virtual meetings scheduling process using StartupTree.

"We’re constantly exploring new ways to evolve and scale the program efficiently. We’ve found that execution is more important than anything else."

Michelle Ciaschi Program Manager Pillsbury Institute for Hospitality Entrepreneurship

How did Pillsbury Institute's EIR succeed virtually?

Streamlined Ways for Mentors and Mentees to Participate = More Meetings Scheduled. With regular email blasts informing mentees of upcoming meetings, over 95% of all meetings times were scheduled.

Landing Page

Mentees can view all of the Pillsbury EIRs and select times on their profiles with a single-click

Calendar Sync

Mentors sync existing calendars and receive meeting notifications


Regular email blasts announce upcoming meeting times linking to mentor profiles

ONE KEY TAKEAWAY: Quality over Quantity

"We’ve had successes both with a larger group of mentors, and a smaller group (10-12 mentors) more recently. We still get the same number of meetings, but are not having to ask students to meet with mentors, or dilute the quality by having too many mentors. "