
Mentorship
Cornell University Pillsbury Institute | StartupTree
The Pillsbury Institute's Entrepreneurship in Residence has simplified the virtual meetings scheduling process using StartupTree.


The Challenge
While juggling multiple platforms, it took lots of extra time to create a sense of community in the mentorship program at Pillsbury.

The Solution
An all in-one-platform allowed the Pillsbury institute to create a landing page, a calendar sync system, and one-click promotion, which created a more community-oriented mentorship program.

The Results
A streamlined way for mentors and mentees to participate made it posible for more meetings to be scheduled. With regular email blasts informing mentees of upcoming meetings, over 95% of all meetings times were scheduled successfully.
ABOUR THE PILLSBURY INSTITUTE FOR HOSPITALITY ENTREPRENEURSHIP AT CORNELL
The Pillsbury Institute for Hospitality Entrepreneurship at Cornell University, managed by Michelle Ciaschi, provides a plethora of resources and opportunities for young entrepreneurs at Cornell with startups related to hospitality.
The main mission at Pillsbury is to educate students and provide them with experiential opportunities to learn all aspects of entrepreneurship.
ABOUT STARTUPTREE
StartupTree is the leading platform used by top universities and organizations to unlock the potential of ecosystems through data and development of more robust networks.
Contact us: hello@startuptree.co
The Challenge
Creating a Centralized, Community-Oriented Mentorship Program
Without a centralized platform that connected all of the entrepreneurship centers dispersed throughout Cornell, communication and sharing among the programs were challenging, which impacted mentor participation.

"I see a ton of potential in having program participation in one overarching platform rather than it being all over the place for our students. It is better for the entire entrepreneurship community if we combine efforts."
"I see a ton of potential in having program participation in one overarching platform rather than it being all over the place for our students. It is better for the entire entrepreneurship community if we combine efforts."
5 or 10 years from now, we'll have gathered enough data to discover new trends in the impact of our mentorship program through StartupTree.”
Michelle Ciaschi
Program Manager, Pillsbury Institute for Hospitality Entrepreneurship

The Solution
One Stop Shop for Growing A Community-First Entrepreneurship Program



Landing Page
All in One Location
Mentees can view all of the Pillsbury EIRs and select times on their profiles with a single-click.
“StartupTree has become the centralized community within all entrepreneurship organizations at Cornell. It is important for Pillsbury to be a part of that community because students and mentors know exactly where to find us."
Calendar Sync
Easy and Efficient
Mentors sync existing calendars and receive meeting notifications.
“Mentors can go in and use the system themselves. They can post their own hours, reschedule their own meetings, and customize their daily schedules.”
Promotions in Platform
More People, Less Time
Regular email blasts announce upcoming meeting times linking to mentor profiles
“We used to have lots of manual emailing back and forth to students and mentors, but the automation through StartupTree was very attractive. When someone signs up for a meeting, there is an automatic email that goes out, and StartupTree makes it possible to pull the reports of the meetings that take place.”
The Results
95% of All Meetings Booked Successfully
With more automated features such as meeting reminders and automatic emails, students and mentors meet much more regularly and successfully.

"The StartupTree system has helped me realize that there is only so much time in a semester.
Whether we have 10 or 18 mentors, we still get the same number of meetings, so my advice is to focus on quality over quantity."
Michelle Ciaschi
Program Manager, Pillsbury Institute for Hospitality Entrepreneurship
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